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It is the most-visited city as measured by international arrivals and has the busiest city airport system as measured by passenger traffic. It is the leading investment destination, hosting more international retailers and ultra high-net-worth individuals than any other city. London’s universities form the largest concentration of higher education institutes in Europe. In 2012, London became the first city to have hosted three modern Summer Olympic Games.


Birmingham is the biggest British city outside of London, with a population of around 1.1million. It is also the youngest city in Europe, with nearly 40% of residents being under 25. In addition, there is a rich cultural mix in the city, with almost one third of residents from an ethnic minority background.

Jewellery Quarter Birmingham


The city developed around the Roman settlement Pons Aelius and was named after the castle built in 1080 by William the Conqueror’s eldest son Robert Curthose. In the 14th century, the city grew as an important centre for the wool trade and later became a major coal mining area. The port developed in the 16th century and, along with the shipyards lower down the River Tyne, was amongst the world’s largest ship-building and ship-repairing centres.

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